30 years and
still evolving
It's our mission to ensure that the World's most famous box will continue to be magical and relevant to families for another 30 years. The Happy Meal simply must move with the times. But evolution doesn't always mean radical change. For us it meant a bit of ripping, folding and sliding. Meet Happy Goggles - a unique VR viewer made from an ordinary Happy Meal box. We believe the possibilities are endless.
How it works
Getting into Virtual Reality has never been this easy. All you need to do is get a limited edition Happy Meal box and then fold it - following the instructions on the box. Of course remembering to recycle any parts that aren't used.
Play with purpose
To kick off McDonald's move into VR we have developed a game that is both educational and fun. It's a ski game called "se upp i backen" (in English that means watch out on the slopes) and its aim is to help kids understand the need to be alert on the slopes and avoid obstacles - including other skiers. We're proud to say that it's officially endorsed by the Swedish alpine ski team.
Play with purpose
To kick off McDonald's move into VR we have developed a game that is both educational and fun. It's a ski game called "se upp i backen" (in English that means watch out on the slopes) and its aim is to help kids understand the need to be alert on the slopes and avoid obstacles - including other skiers. We're proud to say that it's officially endorsed by the Swedish alpine ski team.
Where can
I try them?
Right now this initiative is being tested in Sweden - yes Sweden. We hope to be able to roll it out in your country soon. But if you're a journalist and you’d like to get one to test, please email media inquiries. You’ll find the address below.
Press
Summary
Happy Goggles PDF
Media Inquiry
Send us an E-mail
Press kit
Download full package
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